Carlsberg - Poker Game

Carlsberg has put friends to the test!

The questions “What would you do to save a friend in need?” and “Would my friends do that for me?” not only lied in the heart of the campaign but in the heart of all conversations. Globally. 

The Carlsberg friendship test went around the world from the very start. The talk-value of the campaign was instant and the social video – made from the stunt – made the online and offline headliners instantly, gained over 4 million views and over 400.000 shares in its first week. 

After 2 weeks over 160 million people were reached and earned media was estimated over 4 million dollars (and still counting).